Master data management: Beyond IT - A framework for enterprise data governance

Adapa, Chandra Sekhara Reddy (2025) Master data management: Beyond IT - A framework for enterprise data governance. World Journal of Advanced Research and Reviews, 26 (1). pp. 3512-3519. ISSN 2581-9615

Master Data Management (MDM) has evolved beyond its traditional role as an IT function to become a strategic imperative for enterprise data governance. The transformation encompasses cultural, procedural, and technological dimensions, highlighting the need for a holistic framework that addresses data quality, process integration, and system modernization. Organizations implementing comprehensive MDM strategies demonstrate marked improvements in operational efficiency, customer experience, and digital transformation success. The discussion covers essential prerequisites, strategic implementation considerations, and practical aspects of MDM adoption, emphasizing the importance of cultural transformation, executive sponsorship, and change management. The future outlook presents emerging trends in technology integration, regulatory compliance, and global scalability, providing organizations with insights for building sustainable MDM practices.