Empowering SMEs through E-Commerce: A technical analysis of BLOC's marketplace innovation

Khy, Tykea (2025) Empowering SMEs through E-Commerce: A technical analysis of BLOC's marketplace innovation. World Journal of Advanced Research and Reviews, 26 (1). pp. 2931-2936. ISSN 2581-9615

This technical article examines BLOC's innovative approach to digital marketplace expansion and its implementation of AI-driven solutions for Small and Medium-sized Enterprises (SMEs). The article investigates the transformative impact of digital adoption on SME operations, focusing on microservice architecture implementation, technical challenges, and future developments. Through comprehensive analysis of platform performance, security measures, and technological integration, this article demonstrates how BLOC's marketplace solution addresses the critical needs of SMEs in the digital economy. The article highlights significant improvements in operational efficiency, customer engagement, and market reach through the implementation of advanced technologies including artificial intelligence, blockchain, and augmented reality, while emphasizing the importance of robust security measures and scalable infrastructure in creating an inclusive digital marketplace ecosystem.