Optimizing financial services through big data analytics

Kommula, Hema Madhavi (2025) Optimizing financial services through big data analytics. World Journal of Advanced Research and Reviews, 26 (1). pp. 2883-2893. ISSN 2581-9615

The financial services industry has undergone a profound transformation through the strategic implementation of big data analytics, creating unprecedented opportunities for innovation and competitive differentiation. This comprehensive article examines the technological infrastructure supporting analytics in financial institutions, including data integration systems, machine learning frameworks, real-time processing platforms, cloud infrastructure, and natural language processing applications. The article explores five critical domains where analytics has demonstrated significant impact: customer analytics for personalization and retention; risk management for credit, market, and operational risk assessment; fraud detection through real-time monitoring and network analysis; algorithmic trading for strategy optimization and market sentiment analysis; and regulatory compliance through automated reporting and anti-money laundering systems. Despite measurable benefits, financial institutions continue to navigate substantial implementation challenges, including data quality issues, privacy concerns, infrastructure limitations, talent shortages, and ethical considerations in algorithmic decision-making. The article presents structured implementation methodologies for overcoming these obstacles, offering organizational readiness frameworks, data governance strategies, analytics maturity models, and practical roadmaps that financial institutions can adapt to their specific contexts. This article contributes both theoretical understanding and practical guidance for financial services organizations seeking to maximize value from their data assets while navigating the complex regulatory landscape and rapidly evolving technological ecosystem.