The evolving threat landscape: Examining predominant cyber fraud methodologies in E-commerce ecosystems

Kodali, Prakash (2025) The evolving threat landscape: Examining predominant cyber fraud methodologies in E-commerce ecosystems. World Journal of Advanced Research and Reviews, 26 (1). pp. 2552-2560. ISSN 2581-9615

This article provides a systematic examination of predominant cyber fraud methodologies targeting contemporary e-commerce platforms, focusing on account takeover attacks, phishing campaigns, payment card manipulation, and fraudulent website deployment. The article contextualizes these threats within the rapidly evolving digital retail landscape while analyzing the technical mechanisms, organizational structures, and psychological tactics employed by malicious actors. Through forensic dissection of attack vectors combined with case study analysis, the article illuminates both the operational aspects of cyber fraud and their consequential impacts on stakeholder trust and economic viability. The discussion extends to evaluating emerging countermeasures, including multi-factor authentication systems, behavioral analytics, tokenization frameworks, and zero-trust architectures. By synthesizing technical insights with strategic recommendations, this article contributes to the scholarly dialogue on developing resilient e-commerce ecosystems capable of withstanding sophisticated fraud attempts while maintaining seamless user experiences. The article carries significant implications for platform engineers, security practitioners, and policymakers engaged in securing digital commerce infrastructure.