Experimental platforms for AI-driven recommendation systems in E-commerce: A technical perspective

Pathak, Ankit (2025) Experimental platforms for AI-driven recommendation systems in E-commerce: A technical perspective. World Journal of Advanced Research and Reviews, 26 (1). pp. 2024-2035. ISSN 2581-9615

Experimental platforms for AI-driven recommendation systems have revolutionized e-commerce by effectively connecting vast product inventories with individual consumer preferences. Beginning with early collaborative filtering techniques and evolving to sophisticated deep learning, reinforcement learning, and multimodal approaches, these systems now analyze billions of user interactions across diverse data streams to deliver personalized experiences at scale. This article examines the technical architecture of these platforms, including data ingestion, feature engineering, model development, evaluation frameworks, and deployment pipelines. It addresses critical implementation challenges such as cold-start problems, scalability concerns, real-time personalization requirements, and data privacy regulations. Through examining case studies in multi-modal recommendation and reinforcement learning for sequential recommendations, the article demonstrates significant improvements in engagement metrics. Looking forward, the article explores emerging directions, including multi-objective optimization, explainable AI, knowledge-enhanced recommendations, multimodal approaches, and zero-shot learning techniques that promise to further transform personalization in digital commerce environments.