Cloud CRM Transforming Industries: How Healthcare, Retail, and Agriculture Are Leading the Way

Kattula, Nagasruthi (2025) Cloud CRM Transforming Industries: How Healthcare, Retail, and Agriculture Are Leading the Way. World Journal of Advanced Research and Reviews, 26 (1). pp. 1710-1723. ISSN 2581-9615

Cloud-based Customer Relationship Management (CRM) systems have evolved beyond basic contact databases to become transformative platforms revolutionizing multiple industries through enterprise-grade security, artificial intelligence integration, and industry-specific customizations. This comprehensive examination reveals how healthcare organizations leverage these technologies to enhance patient engagement and clinical outcomes while maintaining regulatory compliance; retail enterprises deploy sophisticated multi-cloud architectures to deliver hyper-personalized shopping experiences with robust data protection; and agricultural operations utilize Internet of Things sensors and predictive analytics to optimize farming practices and resource utilization. Across these diverse sectors, advanced security frameworks including Zero Trust architecture, AI-powered threat detection, end-to-end encryption, and context-aware access management have become fundamental components rather than optional add-ons, protecting organizations from increasingly sophisticated cyber threats while enabling innovation. The integration with emerging technologies such as blockchain, extended reality, and advanced artificial intelligence capabilities signals a future where cloud CRM systems evolve from specialized tools to comprehensive business platforms that serve as the digital backbone for organizations navigating increasingly complex digital ecosystems.