Retail in the Cloud: How DevOps powers seamless online shopping

Damarapati, Abhinav (2025) Retail in the Cloud: How DevOps powers seamless online shopping. World Journal of Advanced Research and Reviews, 26 (1). pp. 1632-1639. ISSN 2581-9615

This article explores how DevOps practices and cloud technologies have revolutionized e-commerce operations, enabling retailers to meet the increasing demands of digital commerce. It examines the transformation journey from traditional monolithic architectures to modern microservices, the implementation of continuous integration and deployment pipelines, and the critical role of comprehensive observability in maintaining seamless customer experiences. Through detailed case studies of leading retailers, including e-commerce websites, the article demonstrates how these technical practices translate directly to business outcomes: improved scalability during peak traffic periods, accelerated feature delivery, reduced operational costs, and enhanced customer satisfaction. The document provides concrete metrics on performance improvements and financial impacts, offering valuable insights for retail organizations seeking to enhance their digital commerce capabilities in an increasingly competitive landscape.