Unleashing the power of salesforce: Integrating cutting-edge technologies for transformative solutions

Midathana, Sekhar (2025) Unleashing the power of salesforce: Integrating cutting-edge technologies for transformative solutions. World Journal of Advanced Research and Reviews, 26 (1). pp. 1604-1611. ISSN 2581-9615

The digital transformation landscape has propelled customer relationship management (CRM) systems from basic database tools into sophisticated platforms that harness emerging technologies. This article explores how Salesforce, a leading CRM provider, has strategically integrated Internet of Things (IoT), blockchain, and augmented/virtual reality (AR/VR) technologies to create transformative business solutions. Beginning with an examination of the theoretical underpinnings of technological convergence in CRM evolution, the discussion progresses through each integration's distinct contributions to enhancing customer experiences and operational efficiencies. IoT integration bridges physical and digital customer journeys, enabling predictive maintenance, usage-based pricing, and contextually relevant interactions that shift business models from transactional to relationship-based. Blockchain applications address fundamental challenges in data integrity and transparency, establishing trusted networks that reduce fraud and automate complex multi-party processes through smart contracts. AR/VR technologies reimagine customer engagement through immersive product demonstrations and guided service experiences while simultaneously enhancing employee training through simulation-based learning environments. The synthesis of these technologies within the Salesforce ecosystem creates multiplicative value that positions organizations to develop sustainable competitive advantages through deeper customer insights, enhanced trust architectures, and more responsive service delivery models. As these technological integrations mature, their strategic alignment with business objectives will determine which organizations fully capitalize on their transformative potential in an increasingly competitive marketplace.