Harnessing the power of micro-influencers: A comprehensive analysis of their effectiveness in promoting climate adaptation solutions

Haider, Raiyan and Sabatina, Jasmima (2025) Harnessing the power of micro-influencers: A comprehensive analysis of their effectiveness in promoting climate adaptation solutions. International Journal of Science and Research Archive, 15 (2). pp. 595-610. ISSN 2582-8185

This paper investigates the potential of micro-influencers as a communication channel for promoting climate adaptation solutions. Effective climate adaptation requires widespread understanding and action, yet traditional information dissemination methods often face challenges in reaching diverse communities and fostering behavioral change. Micro-influencers, characterized by smaller, highly engaged, and often niche audiences, offer a promising alternative due to their perceived authenticity and ability to build trust within specific communities. This analysis explores how micro-influencers can be leveraged to communicate complex climate adaptation strategies, overcome communication barriers, and motivate local-level action. Through a review of relevant literature and an examination of potential engagement mechanisms, the study assesses the factors contributing to their effectiveness and identifies strategies for integrating them into climate communication campaigns. The findings offer insights for policymakers, environmental organizations, and communicators seeking innovative ways to accelerate the adoption of climate resilience measures.