Transforming financial services through predictive analytics and banking systems integration

Katragadda, Mani Kiran Chowdary (2025) Transforming financial services through predictive analytics and banking systems integration. World Journal of Advanced Research and Reviews, 26 (1). pp. 1264-1272. ISSN 2581-9615

The financial services industry is increasingly leveraging predictive analytics and integrated banking systems to transform core operations and enhance customer experiences. This technical exploration examines two significant implementations: the PenFed Credit Union's PANGEN Project for credit card processing and the International Finance Corporation's iPortal and iDesk applications for global fund management. These case studies demonstrate how financial institutions apply sophisticated predictive models to enhance risk assessment, fraud detection, personalized service delivery, and operational efficiency. By integrating real-time data analysis with traditional banking processes, these institutions achieve more accurate financial decision-making, optimize resource allocation, and maintain effective control over diverse financial portfolios. The implementations reveal a paradigm shift in how financial organizations approach data-driven operations and risk management in an increasingly complex global financial ecosystem.