Real-time analytics: Transforming the digital economy

Koneru, Pavan Surya Sai (2025) Real-time analytics: Transforming the digital economy. World Journal of Advanced Research and Reviews, 26 (1). pp. 1241-1245. ISSN 2581-9615

Real-time analytics has emerged as a transformative force in the digital economy, revolutionizing how organizations process and act on data across multiple sectors. This comprehensive article delves into the impact of real-time analytics across e-commerce, financial technology, cybersecurity, and emerging technological trends. In e-commerce, real-time analytics enables sophisticated personalization and dynamic pricing strategies, enhancing customer experiences and operational efficiency. The fintech sector leverages these capabilities for improved fraud detection and risk management, while cybersecurity frameworks benefit from enhanced threat detection and response mechanisms. The integration of edge computing and artificial intelligence further amplifies these capabilities, pointing toward a future where instantaneous data processing and decision-making become the norm across industries.