Leveraging analytics integration in enterprise systems: A technical perspective

Patel, Dipteshkumar Madhukarbhai (2025) Leveraging analytics integration in enterprise systems: A technical perspective. World Journal of Advanced Research and Reviews, 26 (1). pp. 969-985. ISSN 2581-9615

The integration of analytics within enterprise systems has emerged as a critical differentiator for organizational success, transforming how businesses leverage their information assets and make decisions. This article explores the technical architecture, implementation approaches, and challenges associated with embedding analytics capabilities into enterprise infrastructure. Beginning with an examination of foundational components including data integration layers, centralized repositories, and real-time processing frameworks, the discussion progresses to advanced analytics techniques such as machine learning pipelines, predictive modeling, and knowledge discovery. Through domain-specific case studies in sales and marketing, supply chain management, and financial analytics, the article demonstrates how these capabilities manifest in different business contexts. It concludes by addressing key technical challenges in data quality management, system integration, and user adoption, providing mitigation strategies that enable organizations to successfully implement analytics capabilities and drive competitive advantage in an increasingly data-centric business environment