Artificial Intelligence in product management: Automating roadmap prioritization through sentiment analysis and customer feature demand modeling

Hulugh, Tersoo and Ikeh, Chioma Onyinye (2025) Artificial Intelligence in product management: Automating roadmap prioritization through sentiment analysis and customer feature demand modeling. International Journal of Science and Research Archive, 15 (1). pp. 1455-1474. ISSN 2582-8185

In an increasingly competitive and customer-centric marketplace, product management must evolve beyond intuition and historical trends toward data-driven decision-making. Artificial Intelligence (AI) is enabling this shift by automating critical tasks such as roadmap prioritization using sophisticated techniques like sentiment analysis and feature demand modeling. At a strategic level, AI supports organizations in translating voice-of-customer data into actionable development plans, enhancing alignment between product offerings and market expectations. By analyzing feedback from customer reviews, support tickets, and social media, sentiment analysis algorithms quantify user satisfaction and detect emerging pain points or desired functionalities. Simultaneously, feature demand modeling leverages supervised learning, clustering, and natural language processing to identify and prioritize features that are both highly requested and commercially viable. These insights are integrated into dynamic product roadmaps, which adapt in real-time based on changing customer preferences and business objectives. AI also forecasts the impact of new features on user adoption, retention, and overall satisfaction, allowing product teams to make informed trade-offs between innovation and stability. Moreover, AI enables continuous feedback loops, closing the gap between development teams and end users while supporting agile methodologies. Despite its transformative potential, deploying AI in product management raises concerns about data quality, interpretability, and the risk of over-reliance on quantitative metrics. Nonetheless, AI-driven automation of roadmap decisions offers product managers a powerful toolset for delivering customer-focused innovation faster and with greater precision.