Leadership style as an important factor in effective management: A study of Television Continental (TVC) Lagos, Nigeria

Raji, Kofoworola Adiat and Adeyemi, Marian Olayemi and Alao, Temitope Oladunni and Onivefu, Oshireku Vincent (2025) Leadership style as an important factor in effective management: A study of Television Continental (TVC) Lagos, Nigeria. World Journal of Advanced Research and Reviews, 25 (3). pp. 2343-2372. ISSN 2581-9615

This study investigates the critical role of leadership styles in effective management, with a specific focus on Television Continental (TVC) in Lagos, Nigeria. Leadership and management, though often used interchangeably, serve distinct functions within organizations. Leadership emphasizes influencing and motivating employees, while management focuses on planning, organizing, and coordinating resources to achieve organizational goals. Effective leadership is a cornerstone of successful management, as it fosters an environment where employees can excel and contribute to organizational objectives. The research addresses the problem of ineffective leadership styles in organizations, particularly in the media industry, where improper leadership approaches can demotivate employees and hinder goal attainment. The study aims to explore the relationship between leadership styles and employee performance, the accomplishment of organizational goals, and effective management. It also seeks to identify which leadership style best motivates employees. Using a descriptive survey design, data was collected from 70 employees at TVC through structured questionnaires. The study employed chi-square analysis to test hypotheses, revealing significant relationships between leadership styles and employee performance, goal accomplishment, and effective management. Findings indicate that democratic leadership is the most preferred and effective style for motivating employees, while autocratic and laissez-faire styles were less favored. The study concludes that effective management requires adaptable leadership styles tailored to specific situations. While democratic leadership fosters employee motivation and engagement, other styles may be necessary in different contexts. The research recommends that leaders be flexible in their approach, undergo leadership training, and be held accountable for their stewardship to enhance organizational effectiveness. This research contributes to the understanding of leadership dynamics in the media industry and provides practical insights for improving management practices through effective leadership styles.