A comparative analysis of qualitative and mixed methods research: Strengths, limitations, and practical applications

Gamage, Amila NKK (2025) A comparative analysis of qualitative and mixed methods research: Strengths, limitations, and practical applications. World Journal of Advanced Research and Reviews, 25 (3). pp. 2040-2046. ISSN 2581-9615

This paper provides a comparative analysis of qualitative and mixed methods research designs, focusing on their strengths, limitations, and practical applications across various research fields. Qualitative research aims to understand individuals' experiences and behaviors through approaches such as case studies, phenomenology, grounded theory, and ethnography. While these methods offer rich, in-depth insights into complex human phenomena, they often lack generalizability. In contrast, mixed methods research integrates qualitative and quantitative techniques, allowing researchers to leverage the strengths of both paradigms for a more comprehensive understanding. This paper explores key mixed methods designs, including convergent parallel, exploratory sequential, and explanatory sequential approaches, and examines their implementation in research. By evaluating the strengths and challenges of each methodology, this study provides practical guidance on selecting and applying the most appropriate research approach based on the research problem and objectives. The findings emphasize the significance of methodological alignment in ensuring research rigor, enhancing validity, and producing well-rounded insights.