Sustainability in business: How green finance is reshaping investment strategies

Priya, B Swapna and Sanki, Priti and Phulari, Ashwini and Shaili, Shaili (2025) Sustainability in business: How green finance is reshaping investment strategies. World Journal of Advanced Research and Reviews, 25 (3). pp. 1896-1904. ISSN 2581-9615

Green Finance refers to a broad category of financial flows that support environmentally sustainable goals. This article explores how green finance contributes to the advancement of sustainable business practices. It discusses the influence of green finance on a company’s financial performance and risk management strategies. Additionally, the article looks into investor behaviour and the demand for green investment options. Moreover, this article highlights significant challenges and obstacles in the implementation of green finance, such as greenwashing, along with approaches to address these issues. This article offers a thorough understanding of green financing and investment strategies that are transforming the global investment landscape.