Leveraging Predictive Analytics and AI for SME Growth: A Data-Driven Approach to Business Optimization

Olatunji, Opeyemi Oyinlola and Odukale, Bowale (2025) Leveraging Predictive Analytics and AI for SME Growth: A Data-Driven Approach to Business Optimization. World Journal of Advanced Research and Reviews, 25 (3). pp. 1830-1841. ISSN 2581-9615

In an era of rapid digital transformation, small and medium-sized enterprises (SMEs) are increasingly leveraging artificial intelligence (AI) and predictive analytics to enhance operational efficiency, optimize supply chain management, and improve overall business performance. This study explores the integration of AI-driven solutions in SMEs, focusing on their impact on demand forecasting, logistics optimization, and predictive maintenance. Using a mixed-methods approach, both quantitative and qualitative data were collected from 250 SMEs across various industries, supplemented by in-depth interviews with key decision-makers. The findings reveal that AI implementation leads to significant improvements in cost reduction (30% in logistics), operational efficiency (20% in inventory turnover), and predictive accuracy (15% improvement in maintenance planning). Despite these benefits, SMEs face challenges such as high initial investment costs, lack of AI expertise, and data management complexities. The study identifies best practices for overcoming these barriers, including phased AI adoption, strategic partnerships, and employee training programs. Additionally, the research highlights sector-specific AI applications, demonstrating its effectiveness in retail, e-commerce, and manufacturing industries. This study contributes to the growing discourse on AI adoption in SMEs by providing empirical evidence of its role in business optimization. It underscores the necessity of integrating AI into SME operations to remain competitive in a data-driven economy. The findings offer valuable insights for business leaders, policymakers, and technology providers, advocating for the development of AI frameworks that align with SME scalability and resource constraints. Future research should explore AI’s long-term impact on financial performance and sustainability, as well as its potential applications in emerging markets