Features of implementing business models based on sustainable development

The article examines the features of implementing business models oriented toward the principles of sustainable development. It focuses on the integration of environmental, social, and economic factors into strategic management processes. The objective of the study is to identify methodological approaches, tools, and factors influencing the implementation of sustainable models across various industries and regions. The methodology is based on an analysis of scientific literature and empirical data, which enabled the identification of effective practices and the recognition of gaps in existing approaches. Sources include scientific articles by international authors available in open access, as well as materials found online, allowing for a comprehensive examination of the topic. Among the tools highlighted are digital platforms, monitoring systems, lifecycle assessment methods, and blockchain technologies, all of which enhance the transparency of supply chains. The results indicate that the successful adaptation of sustainable business models depends on the interplay of technological innovations, social responsibility, and local adaptation. Barriers to implementing such models include limited resources, cultural differences, and the absence of universal standards for evaluating their effectiveness. The conclusion emphasizes the importance of an interdisciplinary approach in developing sustainable development strategies, which is particularly relevant for organizations seeking to maintain long-term competitiveness. The study will be of interest to company executives, researchers, and consultants working on sustainable development issues.